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The Power of Public Relations – Creating Your Business Fingerprint
August 27, 2013 @ 9:30 am – 12:00 pm
Tuesday August 27th 2013 – 9:30 to 12 noon – Holly Cybulski
The Power of Public Relations – Creating your business fingerprint
What sets your business apart? Are you a leader of the pack, a pioneer, or do you provide incomparable customer service? Public relations can function as a lifeline for businesses of all sizes, designing an image (or brand) which defines organizational culture, and daily activity; your signature mark as a business owner.
This is your professional fingerprint – no two businesses are identical.
The session will answer the question how do you tell your story and discuss:
- How do you define your organizational brand?
- What is your VISION?
- What makes a newsworthy story (of potential interest to media outlets)
- Learn how to write a press release to tell “your story” to your publics
- Create an annual communications plan
- Explore available professional services