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The Difference Between Sales and Marketing – Webinar
July 20, 2016 @ 10:00 am – 11:30 am
In this open discussion webinar, we look closely at the different skills necessary to run effective marketing campaigns and then to have the sales support in place to reinforce the time and money spent on marketing.
The session will cover the following topics:
- What is marketing?
- How to develop the marketing plan?
- What is the role of sales?
- Does your sales process follow the marketing plan?
- The role of sales training
- Who is responsible for sales and marketing?
- Tracking measures to evaluate outcomes