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Pitch Perfect: Designing the Right Message for Your Target Audience
June 7, 2018 @ 9:30 am – 12:00 pm
Emails, phone calls, text and social media messages… each day people are receiving information in so many forms, at an increasingly rapid rate. It is time to break through the noise and to GET NOTICED! Is your audience truly hearing you?
Telling the story of your business is challenging, in this session participants will explore how to:
– Create power statements: How to describe your business in two sentences or less
– Design brand consistency: How to craft a clear representation through many communication channels
– Tactical application: How to best present your business in the right way, with the appropriate channel to achieve your goal
Guest Speaker Holly Cybulski
With over twenty years experience in the entertainment industry, concentrating her professional endeavors in communications, Holly Cybulski’s portfolio is vast. Her motto is simple, “say what you mean, and mean what you say”.
A professor of communications at Seneca@York University, she offers an international perspective in public relations, having completed her Masters in Strategic Communication abroad at UCLAN in England.
Throughout her career Holly has worked with some of the world’s most famous names and brands, from Charlize Theron, Brian Mulroney, Twilight’s Taylor Lautner, The Black Eyed Peas’ drummer Keith Harris, and David Cronenberg; to overseeing public relations campaigns for such clients as Second Cup, University Health Network, hmv, MDM Recordings Inc./Universal Music Canada, Berkshire Media Distribution, HarperCollins Canada, TVO, the list goes on…
She is a member of numerous professional associations, including the Canadian Public Relations Society (CPRS), International Association of Business Communicators (IABC), Canadian Academy of Recordings Arts and Sciences (CARAS) and the Canadian Country Music Association (CCMA), and is passionately involved with numerous charitable organizations including Dixon Hall, and volunteering abroad in Romania with Habitat for Humanity.