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Strategic Planning for 2020 – LIVE WEBINAR SERIES
January 13, 2020 @ 12:00 pm - 1:00 pm
FREEFREE, ONLINE lunch time webinar that runs from 12 noon to 1 pm.
Email tina@wwcf.ca to register
Topics to be covered on Monday Jan. 13:
- Mission Statement – what are you trying to achieve? What is your core mission that all decisions can be measured against?
- Target Customers – who are the customers that have been buying in the past? Will you try to target a new group of customers?
- Industry Analysis – what’s happening and what are the opportunities
- Competitive Analysis – review what your competitors are doing and what their online presence looks like compared to yours.
Topics to be covered on Monday Jan. 20:
Your Marketing Plan for 2020
- Website
- Social media
- Print – brochures, business cards and posters
- Paid Advertising
- Networking
Topics to be covered on Monday Jan. 27:
- Your Team – who is helping you this year? Do you need additional help?
- Operations Plan – any new equipment, systems or efficiencies to put into place?
- Financial Projections – Sales Forecast and Projected Income Statement