In this workshop you will learn about professional branding and how to simplify the marketing of your business to easily showcase what you do best!

Holly Cybulski is a professional publicist and communications specialist, as well as a professor of communications, who will help you to:

• Describe your business in one sentence
• Define your vision
• Create clear and concise key messages
• Enhance your business profile
• Create simplified statements to reflect and explain your business

About Holly:  With twenty years experience in the entertainment industry, and concentrating her professional endeavors on the field of communications, Holly Cybulski’s portfolio is vast.

From  red carpets at the Toronto International Film Festival, to campaigns for Grammy Award nominees, she has worked with such famed personalities including Charlize Theron, Brian Mulroney, Taylor Lautner, Heath Ledger, David Cronenberg and Keith Harris (drummer for the Black Eyed Peas).  She has also managed public relations campaigns for a diverse array of corporate clients, including Second Cup, University Health Network, hmv, MDM/Universal Music, and HarperCollins.

Having previously held various corporate and agency roles, including Director of Publicity and Communications for global film distributor eOne, she is currently the owner of communications firm HC Consulting. She holds a Master of Strategic Communication degree from the University of Central Lancashire in England, and is a Professor in the School of Media at Seneca College.