Wellington Waterloo Community Futures is a proud partner in the Seeding Our Food Future grant program for food system businesses in Wellington County and the City of Guelph! Seeding Our Food Future is an initiative of the Guelph-Wellington Our Food Future’s recovery plan in response to COVID-19, and part of the Wellington County and City of Guelph’s overall economic and social recovery efforts. The overarching aim of the grant is to provide immediate support to strengthen our local food economy, including through supporting new and existing food businesses.

What does the Seeding Our Food Future Grant Program Provide?

The grant program will offer 40 select food system businesses:


  • A non-repayable seed funding grant of $5,000;

  • Up to 30 hours of targeted support and expertise through Innovation Guelph ($4,500 value);

  • A guaranteed spot in R-Purpose MICRO, a 12-week educational program focused on building sustainable practices and business resilience, delivered by Provision Coalition ($1,200 value); and

  • The chance to apply for a supplementary interest free loan of up to $10,000 through Harvest Impact in collaboration with WWCF and Saugeen Community Futures offices.

Who is the Seeding Our Food Future Grant Program For?

All applicants must be a food system business, not-for-profit or social enterprise located in Guelph and/or Wellington County (see map below) and meet one or more of the following eligibility criteria:


  • Starting a new business (including a not-for-profit or social enterprise) that contributes to the circular food economy.

  • Pivoting to a more sustainable business model. A sustainable business model is one that creates value for its customers without depleting the natural, economic, and social capital it relies on. 

  • Implementing circular practices, systems or processes in an existing business, not-for-profit or social enterprise that is part of the food system. Circular practices include keeping products and materials in use for as long as possible to get the maximum value from them. It focuses on reshaping business and economic systems so that waste is ‘designed out’ of how we live.

  • Creating or pivoting an existing business, not-for-profit or social enterprise to a business model that supports inclusive access to nutritious food, particularly during the immediate crisis.

  • Enabling a food system business, not-for-profit or social enterprise to effectively use data & technology.

  • Initiating a collaboration that contributes to a circular food economy.

Program Dates

Program launch: May 27, 2020
Applications open: May 27, 2020
Applications close: June 30, 2020
Successful applicants announced: July 15, 2020
Supported program period: July 15, 2020 – March 31, 2021

Questions and Helpful Links

Register for an upcoming, June information session, here.

Check out and/or fill out the online application, here.

Download the full program guidebook, here.  


Tanya Markvart
Community Economic Development Officer
Wellington Waterloo Community Futures


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