Creating Ads on Facebook and Instagram

Are you ready to create ads on Facebook or Instagram?

Have you dabbled with boosting ads on Facebook or Instagram but don’t know what the results mean or what tactic to try next to improve your success? Do you get confused between your ‘custom audiences’ and your ‘lookalike audiences’?  If so, this session is just what you need!  

 

Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This workshop will help you effectively create, budget, place, and manage Facebook ads.

 

Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook’s advertising network and how to identify & save target audiences.

 

This practical, hands-on beginner’s workshop will walk you through step-by-step how to create adverts for Facebook and Instagram.  You will work on setting up a campaign tailored specifically to your business, within your own social media account. 

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Business Mentors Share The Secrets To Their Success

 

 

 

 

 

 

Come meet our mentors and pickup some great business tips as they share the secrets to their success.

In this 2.5 hour session you will have the opportunity to ask questions and discuss all aspects of your business development with our business mentors.

You will have time to chat with:

Carolyn Skimson – the former CEO of Groves Hospital, Carolyn has incredible skills in organization, planning and sound business practices. She enjoys helping small businesses with their strategic planning and organization.

Brian Cowan  – Brian is a seasoned business executive with domestic and international experience in the areas of information technology, sales, marketing, acquisitions and joint ventures.  He has proven success in developing and executing plans in both established and start-up businesses.  He has established excellent relationships with decision makers in government, professional bodies and financial institutions.

Ross Shantz – Ross has an extensive background in farming. He assisted his family farming operation to grow into a turkey research and breeding company which eventually encompassed 14 farms, two hatcheries and had affiliate operations in the USA, Brazil, Hungary and Ireland.  Ross then went on to co-found the Mercedes Corp. which was involved with the development of Farmers markets, Outlet malls, and long-term health care facilities. He is well versed in business development and strategic planning

Julien R. Den Tandt PAg. ( retired)  – Julien held a number of senior management positions in firms that marketed products around the world.  He specialized in helping firms identify key areas that required change.  Once shortcomings were identified, action plans were then designed and implemented.  Julien enjoys sharing his management knowledge and experience with organizations that enjoy the challenge of change management.

Nick Harris –  Nick is a seasoned business professional with a background in manufacturing, and the service industry.  He has a diverse range of experience including business and financial analysis, strategic and tactical planning, small business development, supply chain management, business environment and competitor analysis, technical sales and management of joint venture operations and agreements.

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Comparing Bookkeeping Systems for Small Business

Are you struggling with finding the bookkeeping software that is right for you?  Are you “Fresh” out of ideas?  Maybe your decisions have been too “Quick”!   Are you just starting and have “Xero” knowledge or maybe you are having a “Wave” of ideas and not sure where to start!

Join us Thursday, October 11th from 1-3:30pm for an open discussion and comparison of FreshBooks, QuickBooks, Wave and Xero.  The latest online systems that other businesses are using to track their income and expenses, no matter where they are!

Email jane@wwcf.ca  to register today!

Preview these programs:

FreshBooks

Quickbooks

Wave Accounting

Xero Online Accounting

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‘QuickBooks Online’ Workshop in Elora

Join us for this open discussion on how to use QuickBooks Online for your business.  Chat with other business owners who are switching to the online version and see how they use it.

Make sure you are using all the great features of this software!

Want to know more about QuickBooks Online? 

Check out their tutorials here

 

Bring your questions and get answers from Jane Shaw, our resident QuickBooks coach.

 

Register for this Q&A Session

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Simple Selling

Join us as we review a simple selling process that will help you grow your sales. Professional selling begins with understanding your customers and knowing how to meet their needs.  In this workshop we discuss:

  • the difference between marketing and sales
  • the buying styles of your potential customers
  • creating interest in your products and services 
  • identifying customer wants and needs
  • how your personality style can get in your way

 

Register today to participate, and bring your staff with you!

Register via email

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Creating Paid Ads for Facebook and Instagram

Have you dabbled with boosting ads on Facebook or Instagram but don’t know what the results mean or what tactic to try next to improve your success? Do you get confused between your ‘custom audiences’ and your ‘lookalike audiences’?  If so, this session is just what you need!  

 

Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This workshop will help you effectively create, budget, place, and manage Facebook ads.

 

Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook’s advertising network and how to identify & save target audiences.

 

This practical, hands-on beginner’s workshop will walk you through step-by-step how to create adverts for Facebook and Instagram.  You will work on setting up a campaign tailored specifically to your business, within your own social media account. 

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Instagram for Business

Join us for a hands on workshop to discover how to use Instagram to grow your business.

Grab your smartphone and have the Instagram app installed and ready to go.  We will show you how to take action with your account.  Learn the key marketing strategies and best practices to have the most impact.  Discover how to create, edit and share irresistible images (and video) that will appeal to your target audience and how to engage with others to build a community.

Stop flying by the seat of your pants, and sign-up for this in-person Instagram workshop.

You will walk away with:

  • A solid Instagram account
  • An understanding of new features and how you should take advantage of them (hello, Instagram stories!)
  • A hashtag strategy

Featuring Guest Trainer Stacy Maynard.   Learn more about Stacy

 

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Sales Forecasting For Growth and Profit

In this hands on workshop we will help you understand how to project sales volumes that will maximize profits. 

  • Do you know what level of sales will bring the necessary cash flow to grow your business?
  • Are these realistic?
  • What level of sales do you need to reach in order to build a healthy retirement or sell your business at a profit?

 

Workshop Facilitator: Tina Heathers

 

REGISTER HERE

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